Datamine ASC Summit 2025 to Empower Ugandan Brands with Emotion-Driven Strategy

In an era where marketing is as much about feeling as it is about function, Kampala is preparing to host a groundbreaking event that redefines what it means to build a brand.

On June 27, Datamine Centre for Professional Studies will convene the Datamine ASC Summit 2025, a high-profile gathering of marketing minds aimed at transforming how Ugandan businesses approach brand loyalty, consumer trust, and competitive storytelling.

Held at Hotel Africana and themed “The Art and Science of Emotional Connections in a Competitive World,” the summit is designed to equip marketing professionals, creatives, and corporate leaders with tools to forge deeper bonds with consumers. The day’s program will unfold across three interconnected sessions, each tailored to drive conversation, insight, and networking among key stakeholders in Uganda’s creative and business sectors.

The summit’s global dimension is anchored by Graham Robertson, author and founder of Beloved Brands, whose approach to brand building has guided international corporations like the NFL and Johnson & Johnson. “Consumers no longer want to be sold to—they want to be understood,” Robertson noted. “I’m excited to help Ugandan marketers embrace emotional strategy as a foundation for long-term success.”

Backed by Uganda’s own marketing powerhouses, the event will showcase leaders like Jeffrey Amani of Zeus Group, who will speak on cultural storytelling, and Susan Nsibirwa of Nation Media Group, who will address rebuilding media trust. A star-studded panel featuring representatives from Uganda Breweries, dfcu Bank, Plascon, and the Uganda Tourism Board will tackle the challenge of creating emotionally resonant brands in a noisy market.

“This summit comes at a time when the consumer landscape is shifting rapidly,” said Johnpaul Okwi of MTN Uganda, who will moderate the headline panel. “Understanding the psychology behind consumer decisions is no longer optional—it’s the new business imperative.”

Datamine’s efforts reflect a larger commitment to closing the gap between theory and application in marketing education. According to Festo Mwebaze Syalhasha, who doubles as a CIM tutor and corporate marketing executive, the summit offers an unmatched opportunity to align Uganda’s marketing strategies with global best practices. “This is a masterclass in relevance,” he said.

With ticket options tailored for both individuals and organizations, and backed by industry leaders like Stabex, Pepsi, and Nation Media Group, the Datamine ASC Summit 2025 is set to become a cornerstone event for the country’s next generation of brand leaders.